i.t. Media Broadcasting is located in Central Burnaby. The 5800 square foot facility houses seven Sound and Production Studios, a Television Studio, Editing Room, Audio and Film Libraries as well as administrative offices and meeting rooms.
Media assets include Radio Rim Jhim, RJ1200, What’s New in Vancouver, and Women In Focus.
The company was formed in 1984 by Shushma Datt in order to import and showcase films and television specials for local TV viewing.
In 1987, Radio Rim Jhim made history when it became the first 24-hour radio station in the world outside of India to broadcast to a South Asian audience. The live coverage of the General Elections in India helped to make the launch a huge success.
1988 saw the debut of What’s New In Vancouver – the long-running program on Shaw’s Multicultural Channel features video clips of upcoming movies, music videos, live interviews and listings about events around town.
Another ITMB hit has been “Women in Focus”, which first aired on NOW TV in 2002. Hosted by Shushma Datt, this enduringly popular half hour program features an interview each week with a dynamic woman of South Asian heritage and is now seen on OMNI stations in multiple Canadian markets.
Over the years, i.t. Media has programmed many features and shows for local networks, ranging from regular Movie Classic nights, to dramatic serials, variety programs and coverage of local special events such as concerts, local talent competitions and Vaisakhi. ITMB also produced SPICE TV, an hour-long magazine format program which aired on CITY TV during the 2008 -2009 season.
In 2005, the Canadian Radio-television and Telecommunications Commission awarded a radio license for ITMB to broadcast on the AM 1200 band. RJ1200 – the first Top 40 South Asian music station in Canada – is known as Vancouver’s Bollywood station and has won a large following of 18-44 year olds who enjoy the contemporary music, the entertainment and lifestyle focus and the live news, traffic and weather updates.